About

This blog is written by Simon Edhouse, who’s background spans Advertising, Interactive Media, Film Production and High-Technology Manufacturing experience, serving as General Manager of Australian Holographics for 6 years, (1992-1998) building an international reputation and clientele for the company, selling large format holographic-displays to Expo 93 in South Korea, Holographic-Billboards for the Singapore Military and installations throughout Asia and Europe.

Simon Edhouse is currently the owner and Managing Director of Virtusoft Pty. Ltd. a software company founded in 2005, and working in the area of distributed computing and web services. The company has been in stealth mode for some time but will launch a series of Chinese language projects in 2010.

Contrary to a lot of generous, (if fanciful) publicity  received in November 2009, Virtusoft is not developing a fee-based Twitter clone. One of the key aspects that underpin the company’s projects is the notion of giving as much power to users as possible. This strategic pathway requires that all the projects Virtusoft is developing would be ‘free’ for end-users.

One Response to “About”

  1. tripartite structure of a tag (label) « Sapientia et Doctrina Says:
    April 11th, 2010 at 8:25 pm

    [...] leave a comment » “[T]he inherent tripartite structure of a tag which potentially informs us a) about the resource being tagged, b) about the identity of the tagger and c) about the interests of the tagger, all combine to define the ternary relationship between them. When this is multiplied by ‘x’ number of tags in a given system, it opens a veritable pandora’s box of application options.” – Simon Edhouse [...]